More on MLB Price Discrimination

Add the San Francisco Giants to the list of Major League Baseball teams trying to increase profits through price discrimination (we previously highlighted the Cubs and the Orioles). The Giants use a software package developed by Qcue:

[the software] helps the Giants price baseball games in much the same way airlines manage seat prices to keep planes full. Kahn's company, Qcue (pronounced "Q-Q"), crunches numbers on dozens of variables to determine prices that will get the largest number of fans into the stands. The software helps the Giants set prices based on past ticket sales, the day and time of the game, the teams' records, the pitching match-up, the weather, the going rate on resale Web sites like StubHub, and other data.