C O U R S E    A S S E S S M E N T




I think this course had a good structure and it was good that the language was English although I don’t express myself very good in English. I learned much more vocabulary in English about brands and marketing.  The course also made me dare to speak more English, be able to work in groups with unfamiliar people and communicate with professional English. I mostly liked the topic of naming the brand, where you have to really think from different points of view about your own brand's identity.I also liked to know more about the brand strategy, how everything goes and study on the various touchpoints that are included to reach my own goal.

It was good that we had to do assignments to every session about the next lectures theme. That way everyone had prepared something for every session and had something to give to the others. My expectations of this course got right, and I learned the whole branding process from creating a brand identity to evaluate the brand performance. My expectations for this course where fulfilled and I learned how to build up a brand and its identity with the whole brand journey process. After this course I know the basics for building a brand to using it and how much there are to think about before the brand will get out on the market. 

 It was a pity that our workshop in this course as well as in the Hallå project went on to each other, so we had to give up our spare time  to be able to do on our project in our group. We have had so many projects and courses this fall that it has become a lot of stress and reduced my spare time a lot. Also other things that have happened in my personal life have also greatly affected my studying, but I have tried my best anyway to invest in this course.