http://dennyhatch.blogspot.com/2022/04/153-becky-bugger-e-letter.html
#153 Blog Post - Wednesday, 13 April 2022
Posted by Denny Hatch
The Becky Bugger E-letter to Me
From Her E-Marketing Agency
As readers know, I spent 60 years in Direct Mail Marketing—as an agency copywriter, designer and book club director. Later in my checkered career I became a freelancer, morphed into a self-publisher (WHO’S MAILING WHAT! Newsletter & Archive Service) and editor, publisher of Target Marketing magazine.
Those of us that practiced the science and art of direct mail have the complex rules of engagement hard-wired into our DNA—the daunting arithmetic that all comes down to CPO (cost-per-order), CPM (cost-per-thousand of lists) and PPPI (cost of paper, printing, postage and inserting).
And ultimately knowing how to test small, making confirming tests and—if the numbers are right—rolling out to reap obscene profits.
The ultimate beauty of direct mail is the glorious secrecy. You could drop a wee 5,000-piece test mailing and nobody could pick up on what you are doing until you blitzed the country causing your competitors to eat your dust.
Enter the Internet in the mid-1980s. It grew exponentially and became the Wild West of the advertising business. Read about Yekutiel Sherman who invented the Selfie-stick. It was stolen out from under him by Chinese pirates who sold his Selfie-sticks all over the world while he was still putting together his financial plan.
By the time the 1990s arrived, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers:
“This is the new medium and the new paradigm. Your old rules are deader than Kelsey’s nuts. We make the rules now. So, take a hike, buster.”
Becky Bugger to DH
Your Google Suspension – It’s Time to Get Help
· Becky Bugger <rebecca@stubgroup.com>
To: dennyhatch@yahoo.com
Mon, Dec 6
at 9:20 AM
Hi,
Have you resolved the issues with your suspended Google account? We’d love to offer our ads management service as an option to help you get a higher ROAS. Check out this case study and see what we’ve done for other clients to help them increase their leads substantially.
Still
trying to get unsuspended? There’s a really good chance that we can still help
you. Here’s why:
• You are working with Google Support to resolve the issue.
• We word with a dedicated team INSIDE Google to get you unsuspended.
• We're experts. This is what we do and we're really good at it.
Contact us today and let us help you dominate
your online market.
Becky
Bugger
Director,
Business Development & Sales
StubGroup
DH to Becky Bugger
Denny Hatch <dennyhatch@yahoo.com>
To: Becky Bugger
Thu, Dec 9, 2021 at 7:44 AM
Dear Rebecca Bugger,
Thank you for your alerting me about my Google Suspension.
This is very upsetting.
I have been using Google for many years and never had a problem.
Could you kindly explain what my suspended Google account means and how you can help me make things right?
Denny Hatch
200 West Washington Square, #3007
Philadelphia, PA 19106
215-644-9526
Ms. Bugger never replied.
Takeaways to Consider
• "According to a 2008 study by researchers at the
University of California, Berkeley and UC, San Diego, spammers get a
response just once for every 12.5 million emails they send — a response
rate of 0.000008%. Despite that, though, spammers are still able
to turn a profit." —sitepoint.com
• The Becky Bugger letter was spam. Horse hockey. BS. A colossal waste of time. Google did not cancel my account.
• Her threat of a canceled account was a pathetic attention-getter.
• I love Google. Google owns YouTube—the world’s greatest collection of living entertainment, history and information ever assembled on Planet Earth! All of it FREE!
• God, how I love YouTube! It's amazing!
• Thanks to Google, I’m on YouTube all the time. During the dismal months of lockdown and isolation, I have spent hours on YouTube traveling the world. My favorite: the magnificent BBC Great Railway Journeys starring the debonair, articulate, charming Michael Portillo. You'll love it, too!
Word Count: 768
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